top of page
HELLO@RAJLAXMIJAIN.COM / +1 (917) 443-5640
RAJLAXMIJAIN.COM / MANHATTAN, NEW YORK
JSW Paints
⮑ Brand Reveal Film Video, Storyboard
A visual brand manifesto for a new paint company of the future.
A corporate video for the launch of JSW Paints by JSW Group, one of India's largest conglomerates. The video represents why JSW Paints is not just another paint company. I visualised the script and created storyboards with an intent to make it flow seamlessly and romanticise the paint can through compelling visuals. The thoughtfulness of this environment-friendly paint is conveyed through subtle visual metaphors. Peek into the process.
Timeline: 4 weeks
Scope: Art Direction, Visualization, Storyboard
Agency: TBWA India, Addikt Amsterdam
Storyboard
An initial draft of still frames drawn to visualize the flow and continuity in the film. These were them used to creates animatics to get a sense of the animation.
Brand Film
Visualised, art directed and created storyboards for the brand reveal film. Collaborated with Addikt Studio, Amsterdam for film production.
Note: Hover over video and click the volume button to turn on sound.
bottom of page